English for sales and marketing
This course is for you if you want to improve your business communication, expand your professional vocabulary, and feel confident in business situations!
Apply now and get 1 lesson for free!
English for sales and marketing
Try the course for free today!
The English for Sales and Marketing course for levels B1-B2 will help your employees sell more effectively by finding common ground with foreign colleagues, clients, and partners faster. This is an investment in each employee and, at the same time, a way to foster sustainable business development.
Try the course for free today!
Thanks to this course, you will improve
Improving communication skills: The course helps participants build confidence in communicating in English across a variety of sales and marketing situations.
Expanding your vocabulary: Learn specialized terms and phrases used in sales and marketing.
Preparation for negotiations: Develop effective negotiation skills in English to successfully close deals.
Understanding cultural sensitivities: The course may also include insights on cultural differences that can impact business interactions with customers from different countries.
Written communication: Develop skills in writing emails, marketing materials, and other documents in English.
Promotion of products and services: Learn how to create and present marketing materials in English.
B1-B2
Course Program B1-B2
1
Module 1
Introduction to Marketing and AdvertisingMarketing, advertising, marketing tools
2
Module 2
Finding the customerTarget audience, customer search
3
Module 3
Planning a marketing strategyPlanning marketing strategy, product promotion strategies, communication and interaction with consumers
4
Module 4
The skills to sellSales, phrases to express opinions, beliefs, agreements, use terms and concepts related to presentations
5
Module 5
Work-life balanceCovers various aspects such as work-life balance, exploring different types of leave and contact skills.
6
Module 6
Customer serviceTypes of organisations, names of official organisations. Official contacts, customers and suppliers. Learning phrases for telephone conversations
7
Module 7
Serviсes & systemsTypes of visitors, company structure, phrases for presenting visual information.
8
Module 8
New productsProduct types, development process, product description. Learning phrases for reporting
What is it like to study at BUSSINES ENGLISH ACADEMY
Professional approach
Classes at Business English Academy are taught by experienced professionals who know how to motivate, explain the material clearly and professionally, and control the quality of assignments. During the courses, the teacher pays attention to each student, helping them to
- overcome the language barrier
- correct pronunciation;
- work on vocabulary.
As a result, our graduates progress quickly and in the direction that the company needs to increase its operational and financial performance.
- overcome the language barrier
- correct pronunciation;
- work on vocabulary.
As a result, our graduates progress quickly and in the direction that the company needs to increase its operational and financial performance.
Business communication
English courses for marketers develop the skills to prepare e-mails, contracts, presentations that will improve business understanding and promote products or services in foreign markets. The modules contain material necessary for working with clients and studying the target audience, for negotiations, for launching products in new markets, for online and offline sales.
Your wishes
If necessary, we will make changes to the English for marketing and advertising lesson plan in accordance with the specifics of your company's work and the skills that need to be developed in your employees. We can adapt the course by expanding the block of work with documents, dealing with transactions, and specific areas of interaction for the B2C, B2B, and B2G segments.
Corporate training
The English for Marketers course is designed to provide convenient and effective training for company employees. You can choose 48 hours of online classes in mini-groups of up to 6 people or individual training with a teacher according to an adjusted plan.
Professional slang
English for Sales Managers and other corporate employees with a B1-B2 level is a way to improve your vocabulary by adding to your professional area through thematic phrases and terms. We teach you what will be useful in practice, taking into account your company's field of activity.
Cultural characteristics
Advanced business English in marketing is impossible without understanding the cultural differences between different target audiences, so our courses combine professional training with the specifics of intercultural interaction in major foreign markets.