Business communication through English Speaking Club for Simply Contact

Simply Contact is an international customer support team that assists clients around the world every day. To ensure high-quality communication, the company actively invests in the professional development of its employees.

• Founded in 2013
• Headquarters located in Dnipro
• Team size: over 700 employees

At Simply Contact, a company that collaborates daily with international clients, the conversational Business English courses for teams were designed not only as a space for language practice, but also as a tool for teambuilding among colleagues from different countries.

Key objectives:

• Increase regular participation in English Speaking Clubs — as many employees registered but did not attend consistently.
• Make topics more relevant to employees’ daily work and client communication.
• Boost confidence in speaking English, particularly in business-related contexts and customer interactions.
• Integrate international teams (Ukraine, Poland, Moldova) into a shared linguistic and cultural space through English communication.
• Transform the Speaking Club from an “optional activity” into a valuable instrument of professional growth and team connection.

To turn the Speaking Club into a true tool for growth and international teambuilding, a series of strategic improvements were implemented in collaboration with the HR department and team leaders:

Content Adaptation

• Topics were redesigned to be dynamic, practical, and closely aligned with real work situations.
• Introduced a new monthly format: 3 fun sessions with native speakers + 1 business session focused on real cases and communication scenarios from Simply Contact employees.

Systematic Communication

• Automated reminders were set up — one day and three hours before each session.
• Speaking Club updates were presented in a more engaging and motivational format, increasing awareness and participation.

Participant Feedback Loop

• Monthly surveys were launched after each English teambuilding session to collect feedback on topics, difficulty level, and future suggestions.
• This allowed us to adjust the content dynamically based on employees’ real needs and interests.

International Team Integration

• Speaking Club participation expanded beyond Ukraine to include colleagues from Poland and Moldova.
• This created a collaborative environment where English became the shared language of teamwork, connection, and cultural exchange.

Increased participation consistency

• After implementing the new format, the number of regular participants grew by 65%. What was once an optional activity has now become a regular part of the work routine for many employees.

More relevant and engaging content

• 87% of participants noted that the new topics were significantly more interesting and aligned with their real job tasks.
• Practical discussions, role-plays, and real-life case studies made the Speaking Club a valuable tool for everyday communication and problem-solving.

International team integration

• Colleagues from Poland and Moldova joined the Speaking Club, transforming it into a platform for cross-country teambuilding.
• English became the common language that united teams across different countries and departments.

Improved communication confidence

• Managers reported that after joining the Speaking Club, employees began initiating conversations in English more often — during calls, emails, and live interactions.
• This shift led to greater confidence in client communication and overall performance.

Business impact

• Improved service quality for international clients;
• Increased employee motivation for continuous learning;
• The Speaking Club evolved from a one-time activity into a strategic tool for professional development and global team cohesion.