Specialized English course for Data Analysts and Team Leads for Autodoc employees

Autodoc is an international e-commerce company specializing in the online sale of auto parts.

• Founded in 2008, operating in 27 European countries
• Headquarters located in Berlin
• Team size: over 5,000 employees

The company actively invests in automation, analytics, and team development — including its Ukrainian division.

Autodoc needed to create separate online English courses for employees in the Data Analysts and Team Leads departments, as standard Corporate English for IT programs didn’t fit their specific professional context.

Challenges identified: Traditional Business English courses were too generic and failed to reflect the real communication needs of Autodoc’s specialists.

Data Analysts required English skills to:

• present data clearly and persuasively;
• explain insights and analytical findings with precision;
• participate effectively in international projects, where the language of numbers must be universally understood.

Team Leads needed a different focus — English for leadership communication:

• conducting effective team meetings and 1-on-1s;
• managing negotiations and resolving conflicts;
• building trust and maintaining strong communication across teams and departments.

We designed two separate English training programs tailored to the distinct needs of each role.

For Data Analysts:

• A lesson structure built on the “Context → Data → Action” model;
• Practice based on real Autodoc case studies and datasets;
• Targeted vocabulary development for analytics, data visualization, and reporting.

For Team Leads:

• Simulation of real workplace scenarios: team meetings, planning sessions, and presentations;
• Role-play exercises focused on negotiations and 1-on-1 discussions;
• Training in argumentation, motivation, and conflict resolution — all in English.

All sessions were conducted in a live online format, combining interactive exercises, peer discussions, and real business scenarios to ensure direct application in daily work.

Analysts mastered key communication skills:

• Structuring reports in English using the “Context → Data → Action” model;
• Presenting research findings clearly during meetings;
• Explaining complex insights in simple, accessible language for international colleagues.

Thanks to our English course for Team Leads, employees developed language skills that directly impact their daily performance:

• Conducting effective 1-on-1 sessions with team members;
• Coordinating group meetings and discussions in English;
• Leading negotiations and resolving conflicts with confidence.

Stronger team collaboration

• Communication barriers in international settings have been reduced;
• Teams coordinate tasks more efficiently and make decisions faster;
• English has become a working language that empowers, not hinders.

Tangible business impact

• English is now fully integrated into daily operations — meetings, presentations, and reports;
• Team efficiency and cross-departmental collaboration have improved;
• Autodoc’s image has strengthened as a company that invests in the growth of its key talent and leadership roles.